Betterworks is a leading performance management platform that helps organizations align goals, develop talent, and drive continuous performance through real-time feedback, analytics, and employee development tools.
Campaign Objective
Betterworks partnered with Group Futurista to host a targeted virtual summit designed to:
- Engage senior HR and people strategy leaders
- Demonstrate modern performance management solutions
- Generate qualified enterprise pipeline opportunities
- Position Betterworks as a thought leader in workforce performance transformation
Target Audience Roles
- CHROs
- HR Directors
- Talent Development Leaders
- People Strategy Executives
- Organizational Effectiveness Heads
- Learning & Development Leaders
- Workforce Transformation Specialists
Event Metrics
| Metric | Result |
| Total Registrations | 308+ |
| Live Attendance | 41% (approx. 126 attendees) |
| On-Demand Views | 242+ within 30 days |
| Industries Represented | 21 sectors |
| Senior-Level Participation | 72% |
Event Delivery & Engagement
The summit included:
- Strategic keynote on modern performance cultures
- Executive panel on workforce transformation
- Interactive polling on talent priorities
- Live Q&A discussions
- Structured virtual networking rooms
Engagement Highlights
- Strong participation from HR decision-makers
- 55 questions submitted during live sessions
- Avg viewing duration: 36 minutes
- Consistent audience retention across sessions
- Active peer exchanges in networking discussions
Lead Quality & Conversations Generated
Qualified Leads Delivered: 158 MQLs
Lead Profile
- Mid-market and enterprise HR teams
- Organizations modernizing performance frameworks
- Companies shifting from annual reviews to continuous feedback models
- Businesses investing in talent development systems
Key Conversation Themes
- Aligning employee goals with business strategy
- Measuring workforce performance impact
- Driving employee engagement and retention
- Implementing continuous feedback cultures
- Leveraging analytics for talent decisions
Post-Event Interest Signals
Attendees requested:
- Platform demonstrations
- Implementation consultations
- Integration discussions
- Strategy advisory sessions
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 158 |
| Senior Decision Makers | 72% |
| Avg Engagement | 36 mins |
| Questions Asked | 55 |
| Follow-Up Requests | Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, Betterworks successfully:
- Connected with high-intent HR and talent leaders
- Strengthened positioning as a performance management authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable demand generation ROI
