PTC is a global technology company that provides digital solutions enabling manufacturers and industrial enterprises to transform how they design, manufacture, operate, and service products. Its portfolio spans CAD, PLM, IoT, and augmented reality solutions that help organizations drive innovation, efficiency, and digital transformation across product lifecycles.
Campaign Objective
PTC partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior engineering, manufacturing, and digital transformation leaders
- Demonstrate the strategic value of connected product ecosystems
- Generate enterprise-qualified demand opportunities
- Position PTC as a thought leader in industrial innovation and smart manufacturing
Target Audience Roles
- Chief Technology Officers
- Engineering Directors
- Manufacturing Leaders
- Product Lifecycle Managers
- Industry 4.0 Executives
- Operations Heads
- Digital Transformation Strategists
Event Metrics
| Metric | Result |
| Total Registrations | 368+ |
| Live Attendance | 45% (approx. 166 attendees) |
| On-Demand Views | 294+ within 30 days |
| Industries Represented | 28 sectors |
| Director Level & Above | 82% |
Event Delivery & Engagement
The summit featured:
- Strategic keynote on digital transformation in industrial enterprises
- Executive panel on connected product innovation
- Live demonstration of engineering and IoT solutions
- Interactive polling on manufacturing priorities
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from engineering and operations decision-makers
- 77 audience questions submitted live
- Average viewing duration: 47 minutes
- Peak engagement during IoT and digital twin demo
- Active peer discussions on smart manufacturing adoption
Lead Quality & Conversations Generated
Qualified Leads Delivered: 196 MQLs
Lead Profile
- Manufacturers modernizing engineering systems
- Organizations implementing smart factory initiatives
- Companies optimizing product lifecycle management
- Businesses adopting connected device strategies
Key Conversation Themes
- Accelerating product innovation cycles
- Improving visibility across product lifecycles
- Connecting engineering with operations data
- Enhancing manufacturing intelligence
- Scaling digital transformation initiatives
Post-Event Interest Signals
Participants requested:
- Solution demonstrations
- Technical deep-dive sessions
- Integration consultations
- Pilot implementation programs
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 196 |
| Senior Decision Makers | 82% |
| Avg Engagement | 47 mins |
| Questions Asked | 77 |
| Follow-Up Requests | Very Strong |
| Pipeline Potential | Significant |
Outcome
Through this focused virtual leadership summit, PTC successfully:
- Engaged high-intent engineering and industrial leaders
- Strengthened positioning as a digital industrial innovation authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
