Creatio is a no-code CRM and workflow automation platform that enables organizations to accelerate sales, marketing, and service processes. Its unified solution empowers enterprises to automate customer journeys, streamline operations, and build custom business applications with minimal coding.
Campaign Objective
Creatio partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior sales, marketing, IT, and digital transformation leaders
- Demonstrate the value of no-code CRM and process automation
- Generate enterprise-qualified demand opportunities
- Position Creatio as a thought leader in workflow automation and customer experience innovation
Target Audience Roles
- Chief Revenue Officers
- Sales Directors
- Marketing Heads
- Customer Experience Leaders
- IT Directors
- Digital Transformation Executives
- Operations Leaders
Event Metrics
| Metric | Result |
| Total Registrations | 405+ |
| Live Attendance | 46% (approx. 186 attendees) |
| On-Demand Views | 331+ within 30 days |
| Industries Represented | 31 sectors |
| Director Level & Above | 84% |
Event Delivery & Engagement
The summit featured:
- Keynote on accelerating digital transformation with no-code platforms
- Executive panel on aligning CRM, automation, and customer journeys
- Live platform demonstration showcasing workflow automation and CRM capabilities
- Interactive polling on automation maturity and priorities
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from revenue, marketing, and IT decision-makers
- 89 audience questions submitted live
- Average viewing duration: 49 minutes
- Peak engagement during no-code workflow automation demo
- Active discussions on improving cross-functional alignment
Lead Quality & Conversations Generated
Qualified Leads Delivered: 224 MQLs
Lead Profile
- Enterprises modernizing CRM infrastructure
- Organizations automating sales and service workflows
- Companies seeking no-code development capabilities
- Businesses driving digital transformation initiatives
Key Conversation Themes
- Accelerating application development without coding
- Improving sales and service process efficiency
- Enhancing customer journey orchestration
- Reducing IT dependency for business innovation
- Scaling automation across departments
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Workflow automation consultations
- CRM transformation discussions
- Proof-of-concept deployments
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 224 |
| Senior Decision Makers | 84% |
| Avg Engagement | 49 mins |
| Questions Asked | 89 |
| Follow-Up Requests | Very Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, Creatio successfully:
- Engaged high-intent sales, marketing, and IT leaders
- Strengthened positioning as a no-code automation authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
