Bigtincan is a sales enablement automation platform that empowers customer-facing teams with content management, training, coaching, and buyer engagement tools. Its AI-powered solution helps organizations improve sales productivity, ensure content effectiveness, and drive consistent revenue growth across global teams.
Campaign Objective
Bigtincan partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior sales, enablement, and revenue leaders
- Showcase the value of AI-driven sales content and coaching platforms
- Generate enterprise-qualified demand opportunities
- Position Bigtincan as a thought leader in modern sales enablement and buyer engagement
Target Audience Roles
- Chief Revenue Officers
- Sales Directors
- Sales Enablement Leaders
- Marketing Heads
- Revenue Operations Executives
- Learning & Development Leaders
- Digital Sales Strategists
Event Metrics
| Metric | Result |
| Total Registrations | 374+ |
| Live Attendance | 45% (approx. 168 attendees) |
| On-Demand Views | 309+ within 30 days |
| Industries Represented | 27 sectors |
| Director Level & Above | 83% |
Event Delivery & Engagement
The summit featured:
- Keynote on driving sales performance through intelligent enablement
- Executive panel on aligning training, content, and buyer engagement
- Live platform demonstration showcasing content intelligence and coaching tools
- Interactive polling on sales productivity challenges
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from sales and enablement decision-makers
- 79 audience questions submitted live
- Average viewing duration: 47 minutes
- Peak engagement during AI-powered coaching and content demo
- Active discussions on improving sales readiness and win rates
Lead Quality & Conversations Generated
Qualified Leads Delivered: 198 MQLs
Lead Profile
- Enterprises modernizing sales enablement strategies
- Organizations improving training and onboarding programs
- Companies aligning marketing content with sales execution
- Businesses enhancing buyer engagement processes
Key Conversation Themes
- Increasing seller productivity with AI insights
- Improving content utilization and performance tracking
- Accelerating onboarding and continuous training
- Driving higher conversion rates through engagement analytics
- Scaling revenue teams globally
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Enablement strategy consultations
- Content optimization workshops
- Pilot program evaluations
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 198 |
| Senior Decision Makers | 83% |
| Avg Engagement | 47 mins |
| Questions Asked | 79 |
| Follow-Up Requests | Strong |
| Pipeline Potential | Significant |
Outcome
Through this focused virtual leadership summit, Bigtincan successfully:
- Engaged high-intent revenue and enablement leaders
- Strengthened positioning as a sales enablement automation authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
