Centage is a financial planning and analysis (FP&A) software provider that enables organizations to streamline budgeting, forecasting, and financial reporting. Its platform helps finance teams improve visibility, accuracy, and strategic planning by centralizing financial data and automating complex processes.
Campaign Objective
Centage partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior finance, accounting, and planning leaders
- Demonstrate the value of automated financial planning solutions
- Generate enterprise-qualified demand opportunities
- Position Centage as a thought leader in modern FP&A and finance transformation
Target Audience Roles
- Chief Financial Officers
- Finance Directors
- FP&A Leaders
- Controllers
- Accounting Heads
- Finance Transformation Executives
- Strategic Planning Leaders
Event Metrics
| Metric | Result |
| Total Registrations | 348+ |
| Live Attendance | 42% (approx. 146 attendees) |
| On-Demand Views | 262+ within 30 days |
| Industries Represented | 26 sectors |
| Director Level & Above | 81% |
Event Delivery & Engagement
The summit featured:
- Keynote on transforming finance operations with automated FP&A tools
- Executive panel on improving budgeting and forecasting accuracy
- Live platform demonstration showcasing reporting and scenario planning
- Interactive polling on financial planning challenges
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from finance and strategy decision-makers
- 68 audience questions submitted live
- Average viewing duration: 43 minutes
- Peak engagement during scenario planning demo
- Active discussions on improving financial visibility and efficiency
Lead Quality & Conversations Generated
Qualified Leads Delivered: 178 MQLs
Lead Profile
- Enterprises modernizing financial planning processes
- Organizations improving budgeting and reporting accuracy
- Companies seeking real-time financial visibility
- Businesses implementing strategic finance automation
Key Conversation Themes
- Enhancing financial forecasting accuracy
- Streamlining budgeting and reporting workflows
- Improving collaboration across finance teams
- Leveraging analytics for strategic planning
- Increasing financial transparency and control
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Finance workflow optimization consultations
- Implementation and integration discussions
- Pilot programs for FP&A deployment
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 178 |
| Senior Decision Makers | 81% |
| Avg Engagement | 43 mins |
| Questions Asked | 68 |
| Follow-Up Requests | Strong |
| Pipeline Potential | Significant |
Outcome
Through this focused virtual leadership summit, Centage successfully:
- Engaged high-intent finance and planning leaders
- Strengthened positioning as an FP&A automation authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
