Haptik is a conversational AI platform that enables enterprises to automate customer interactions across chat, voice, and messaging channels. Its technology helps organizations enhance customer experience, streamline support operations, increase conversions, and scale engagement through intelligent virtual assistants and automation.
Campaign Objective
Haptik partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior CX, digital transformation, and customer support leaders
- Showcase the impact of conversational AI on customer engagement and automation
- Generate enterprise-qualified demand opportunities
- Position Haptik as a leader in AI-powered customer experience innovation
Target Audience Roles
- Chief Customer Officers
- CX Leaders
- Digital Transformation Heads
- Contact Center Directors
- Customer Support Leaders
- AI Strategy Executives
- Marketing Technology Leaders
Event Metrics
| Metric | Result |
| Total Registrations | 412+ |
| Live Attendance | 47% (approx. 194 attendees) |
| On-Demand Views | 336+ within 30 days |
| Industries Represented | 29 sectors |
| Director Level & Above | 85% |
Event Delivery & Engagement
The summit featured:
- Keynote on the future of conversational AI in customer experience
- Executive panel on automation, personalization, and customer journey orchestration
- Live platform walkthrough demonstrating AI chatbot capabilities
- Interactive polling on CX transformation priorities
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from CX and digital decision-makers
- 96 audience questions submitted live
- Average viewing duration: 52 minutes
- Peak engagement during automation and chatbot workflow showcase
- Active dialogue on scaling customer engagement efficiently
Lead Quality & Conversations Generated
Qualified Leads Delivered: 228 MQLs
Lead Profile
- Enterprises improving customer experience automation
- Organizations deploying conversational AI solutions
- Companies modernizing support and engagement channels
- Businesses scaling digital transformation initiatives
Key Conversation Themes
- Automating customer support workflows
- Improving response time and satisfaction rates
- Reducing operational costs with AI
- Scaling personalized customer engagement
- Driving omnichannel communication strategies
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- CX automation consultations
- AI strategy discussions
- Pilot program opportunities
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 228 |
| Senior Decision Makers | 85% |
| Avg Engagement | 52 mins |
| Questions Asked | 96 |
| Follow-Up Requests | Very Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, Haptik successfully:
- Engaged high-intent CX and digital transformation leaders
- Strengthened positioning as a conversational AI authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
