Invoiced is an accounts receivable automation platform that helps organizations streamline billing, invoicing, collections, and cash flow management. Its solution enables finance teams to improve efficiency, reduce manual work, accelerate payments, and gain real-time financial visibility.
Campaign Objective
Invoiced partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior finance, AR, and revenue operations leaders
- Demonstrate the value of automated receivables and billing workflows
- Generate enterprise-qualified demand opportunities
- Position Invoiced as a thought leader in AR automation and financial operations
Target Audience Roles
- Chief Financial Officers
- Finance Directors
- Accounts Receivable Leaders
- Controllers
- Revenue Operations Executives
- Billing Managers
- Finance Transformation Leaders
Event Metrics
| Metric | Result |
| Total Registrations | 366+ |
| Live Attendance | 44% (approx. 161 attendees) |
| On-Demand Views | 281+ within 30 days |
| Industries Represented | 28 sectors |
| Director Level & Above | 84% |
Event Delivery & Engagement
The summit featured:
- Keynote on transforming receivables and billing with automation
- Executive panel on improving cash flow and payment efficiency
- Live platform demonstration showcasing invoicing, collections, and analytics
- Interactive polling on AR challenges and priorities
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from finance and revenue operations leaders
- 75 audience questions submitted live
- Average viewing duration: 46 minutes
- Peak engagement during collections automation demo
- Active discussions on improving cash flow visibility and payment cycles
Lead Quality & Conversations Generated
Qualified Leads Delivered: 194 MQLs
Lead Profile
- Enterprises modernizing receivables operations
- Organizations improving billing and collections efficiency
- Companies seeking faster payment cycles
- Businesses implementing automated finance workflows
Key Conversation Themes
- Accelerating cash flow and reducing DSO
- Automating billing and collections processes
- Improving financial visibility and reporting
- Enhancing customer payment experience
- Scaling AR operations with automation
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Receivables optimization consultations
- Integration and implementation discussions
- Pilot programs for AR automation
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 194 |
| Senior Decision Makers | 84% |
| Avg Engagement | 46 mins |
| Questions Asked | 75 |
| Follow-Up Requests | Strong |
| Pipeline Potential | Significant |
Outcome
Through this focused virtual leadership summit, Invoiced successfully:
- Engaged high-intent finance and revenue operations leaders
- Strengthened positioning as an accounts receivable automation authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
