JupiterOne is a cyber asset attack surface management and security posture platform that helps organizations discover, monitor, and secure all digital assets across complex cloud and hybrid environments. Its solution provides continuous visibility, relationship mapping, and security insights to enable proactive risk management and stronger cybersecurity resilience.
Campaign Objective
JupiterOne partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior cybersecurity, cloud, and risk leaders
- Demonstrate the value of cyber asset visibility and attack surface management
- Generate enterprise-qualified demand opportunities
- Position JupiterOne as a strategic authority in modern security operations
Target Audience Roles
- Chief Information Security Officers
- Security Directors
- Cloud Security Leaders
- Risk Management Executives
- IT Security Architects
- Compliance Heads
- DevSecOps Leaders
Event Metrics
| Metric | Result |
| Total Registrations | 348+ |
| Live Attendance | 42% (approx. 146 attendees) |
| On-Demand Views | 267+ within 30 days |
| Industries Represented | 27 sectors |
| Director Level & Above | 82% |
The summit featured:
- Strategic keynote on managing modern cyber attack surfaces
- Executive panel on cloud security challenges and risk mitigation
- Live platform walkthrough demonstrating asset visibility capabilities
- Interactive polling on security posture priorities
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from cybersecurity decision-makers
- 70 audience questions submitted live
- Average viewing duration: 43 minutes
- Peak engagement during attack surface visualization demo
- Active peer discussions on risk reduction strategies
Lead Quality & Conversations Generated
Qualified Leads Delivered: 188 MQLs
Lead Profile
- Enterprises securing multi-cloud environments
- Organizations strengthening security posture management
- Companies implementing asset discovery and monitoring platforms
- Businesses improving compliance visibility
Key Conversation Themes
- Improving visibility across cloud and hybrid assets
- Reducing attack surface exposure
- Strengthening security posture monitoring
- Automating risk detection and response
- Scaling enterprise cybersecurity strategies
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Security assessments
- Technical architecture consultations
- Pilot deployment programs
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 188 |
| Senior Decision Makers | 82% |
| Avg Engagement | 43 mins |
| Questions Asked | 70 |
| Follow-Up Requests | Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, JupiterOne successfully:
- Engaged high-intent cybersecurity and risk leaders
- Strengthened positioning as a cyber asset visibility authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
