Kinaxis is a global leader in supply chain orchestration and real-time planning solutions, helping enterprises balance demand, supply, and capacity through advanced analytics, AI-driven insights, and end-to-end visibility platforms.
Campaign Objective
Kinaxis partnered with Group Futurista to host a targeted virtual summit designed to:
- Engage senior supply chain and operations leaders
- Demonstrate real-time planning and orchestration capabilities
- Generate enterprise-level demand opportunities
- Position Kinaxis as a strategic technology partner for resilient supply chains
Target Audience Roles
Chief Supply Chain Officers • Operations Directors • Demand Planning Leaders • Procurement Heads • Manufacturing Executives • Logistics Leaders • Digital Transformation Officers
Event Metrics
| Metric | Result |
| Total Registrations | 335+ |
| Live Attendance | 47% (approx. 158 attendees) |
| On-Demand Views | 240+ within 4 weeks |
| Industries Represented | 16 sectors |
| Director Level & Above | 79% |
Event Delivery & Engagement
The summit featured:
- Strategic keynote on resilient supply chain ecosystems
- Executive roundtable discussion
- Interactive polling on operational priorities
- Live Q&A with industry practitioners
- Virtual networking sessions
Engagement Highlights
- Strong participation from operations decision-makers
- 72 audience questions submitted
- Avg session watch time: 42 minutes
- High retention across technical sessions
- Active peer discussion during networking
Lead Quality & Conversations Generated
Qualified Leads Delivered: 173 MQLs
Lead Profile
- Global manufacturers and distributors
- Enterprises managing complex supply networks
- Organizations modernizing planning systems
- Companies seeking real-time operational visibility
Key Conversation Themes
- Managing supply chain volatility and disruption
- Improving forecast accuracy
- Increasing agility across planning cycles
- Integrating AI into supply chain operations
- Enhancing cross-functional collaboration
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- ROI modelling discussions
- Integration consultations
- Strategy workshops
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 173 |
| Senior Leaders | 79% |
| Avg Engagement | 42 mins |
| Questions Asked | 72 |
| Meeting Requests | Very Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual summit campaign, Kinaxis successfully:
- Connected with high-level supply chain decision-makers
- Strengthened thought leadership in supply chain innovation
- Generated strong pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single event partnership
