Nethone is a global provider of AI-driven fraud prevention and customer intelligence solutions that help businesses detect fraudulent behavior, verify genuine users, and optimize transaction security without compromising user experience.
Campaign Objective
Nethone partnered with Group Futurista to host a targeted virtual summit designed to:
- Engage senior fraud, risk, and payments leaders
- Showcase behavioral analytics and AI fraud detection capabilities
- Generate qualified enterprise demand opportunities
- Establish Nethone as a thought leader in next-generation fraud prevention
Target Audience Roles
Fraud Strategy Heads • Payments Directors • Risk Leaders • Digital Commerce Executives • Compliance Officers • Security Architects • FinTech Decision Makers
Event Metrics
| Metric | Result |
| Total Registrations | 292+ |
| Live Attendance | 42% (approx. 123 attendees) |
| On-Demand Views | 218+ within 30 days |
| Industries Represented | 17 sectors |
| Senior-Level Participation | 76% |
Event Delivery & Engagement
The summit featured:
- Expert keynote on behavioral fraud intelligence
- Panel discussion with fraud prevention leaders
- Interactive polling on real-world attack scenarios
- Live Q&A with specialists
- Networking roundtables
Engagement Highlights
- Strong participation from fraud and payments professionals
- 58 audience questions submitted live
- Avg viewing duration: 37 minutes
- High engagement during technical sessions
- Active discussions in networking rooms
Lead Quality & Conversations Generated
Qualified Leads Delivered: 151 MQLs
Lead Profile
- Digital-first enterprises
- Payment-driven platforms
- E-commerce and fintech organizations
- Companies experiencing rising fraud attempts
Top Conversation Themes
- Detecting fraud without increasing friction
- Behavioral analytics for risk scoring
- Identifying bot-driven attacks
- Preventing payment fraud across channels
- Reducing false declines while maintaining security
Post-Event Interest Signals
Attendees requested:
- Product demos
- Fraud assessment sessions
- Technical consultations
- Integration discussions
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 151 |
| Senior Decision Makers | 76% |
| Avg Engagement | 37 mins |
| Questions Asked | 58 |
| Meeting Requests | High |
| Pipeline Potential | Strong |
Outcome
Through this focused virtual summit campaign, Nethone successfully:
- Connected with high-intent fraud and payments decision-makers
- Strengthened credibility in behavioral fraud intelligence
- Generated enterprise pipeline opportunities
- Initiated meaningful technical and strategic conversations
- Achieved measurable demand generation ROI
