Nexthink is a digital employee experience (DEX) platform that provides real-time visibility into employee IT interactions, enabling organizations to optimize digital workflows, improve productivity, and enhance overall workplace experience. Its platform combines analytics, automation, and employee feedback to drive smarter IT operations and better user satisfaction.
Campaign Objective
Nexthink partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior IT, digital workplace, and employee experience leaders
- Demonstrate the value of real-time employee experience monitoring and insights
- Generate enterprise-qualified demand opportunities
- Position Nexthink as a strategic authority in digital workplace transformation
Target Audience Roles
- Chief Information Officers
- Heads of Digital Workplace
- IT Operations Directors
- Employee Experience Leaders
- Infrastructure & Endpoint Management Heads
- Digital Transformation Executives
Event Metrics
| Metric | Result |
| Total Registrations | 348+ |
| Live Attendance | 43% (approx. 150 attendees) |
| On-Demand Views | 272+ within 30 days |
| Industries Represented | 27 sectors |
| Director Level & Above | 83% |
Event Delivery & Engagement
The summit featured:
- Strategic keynote on enhancing employee productivity through DEX
- Executive panel on IT operations optimization and digital workplace innovation
- Live platform demonstration showcasing real-time analytics and automation
- Interactive polls on IT and employee experience challenges
- Live Q&A and curated networking sessions
Engagement Highlights
- Strong participation from IT and workplace decision-makers
- 71 audience questions submitted live
- Average viewing duration: 44 minutes
- Peak engagement during analytics and automation demo
- Active peer discussions on hybrid work and digital adoption strategies
Lead Quality & Conversations Generated
Qualified Leads Delivered: 187 MQLs
Lead Profile
- Enterprises optimizing IT operations and digital workplace initiatives
- Organizations improving employee productivity and experience
- Companies implementing real-time monitoring and analytics platforms
- Businesses scaling hybrid work strategies
Key Conversation Themes
- Reducing IT friction and downtime
- Enhancing endpoint performance visibility
- Improving employee satisfaction and productivity
- Automating IT operations and support
- Supporting hybrid and remote workforce efficiency
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- IT operations optimization consultations
- Proof-of-concept discussions
- Technical deep-dive sessions
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 187 |
| Senior Decision Makers | 83% |
| Avg Engagement | 44 mins |
| Questions Asked | 71 |
| Follow-Up Requests | Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, Nexthink successfully:
- Engaged high-intent IT and digital workplace leaders
- Strengthened positioning as a digital employee experience authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
