Nintex is a global process management and workflow automation platform that empowers organizations to streamline operations, digitize workflows, and optimize business processes. Its solutions help enterprises improve efficiency, reduce manual tasks, and accelerate digital transformation initiatives.
Campaign Objective
Nintex partnered with Group Futurista to host a strategic virtual summit designed to:
- Engage senior automation and transformation leaders
- Showcase the impact of process automation and workflow intelligence
- Generate enterprise-qualified demand opportunities
- Position Nintex as a trusted authority in digital process transformation
Target Audience Roles
- Chief Information Officers
- Automation Leaders
- Digital Transformation Heads
- IT Directors
- Process Excellence Managers
- Enterprise Architects
- Operations Executives
Event Metrics
| Metric | Result |
| Total Registrations | 348+ |
| Live Attendance | 47% (approx. 164 attendees) |
| On-Demand Views | 296+ within 30 days |
| Industries Represented | 22 sectors |
| Director Level & Above | 81% |
Event Delivery & Engagement
The summit featured:
- Opening keynote on scaling automation across enterprises
- Executive panel on digital workflow transformation
- Product showcase demonstrating automation use cases
- Live polling on automation maturity levels
- Interactive Q&A and networking breakout sessions
Engagement Highlights
- Strong participation from IT and transformation decision-makers
- 73 live questions submitted by attendees
- Average viewing duration: 44 minutes
- Peak engagement during workflow automation demo
- Active peer discussion during networking rooms
Lead Quality & Conversations Generated
Qualified Leads Delivered: 182 MQLs
Lead Profile
- Enterprises modernizing legacy workflows
- Organizations evaluating automation platforms
- Companies scaling digital transformation programs
- Teams seeking process efficiency and cost reduction
Key Conversation Themes
- Automating repetitive manual processes
- Improving workflow visibility and governance
- Integrating automation with existing systems
- Driving efficiency through low-code platforms
- Accelerating enterprise-wide transformation initiatives
Post-Event Interest Signals
Participants requested:
- Personalized solution demos
- Automation strategy consultations
- Platform integration discussions
- ROI and implementation roadmaps
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 182 |
| Senior Decision Makers | 81% |
| Avg Engagement | 44 mins |
| Questions Asked | 73 |
| Follow-Up Requests | Very Strong |
| Pipeline Potential | Significant |
Outcome
Through this focused virtual leadership summit, Nintex successfully:
- Engaged high-intent automation and IT leaders
- Strengthened its positioning as a workflow automation authority
- Generated strong enterprise pipeline opportunities
- Initiated meaningful strategic conversations with decision-makers
- Achieved measurable marketing ROI from a single partnership initiative
