OneStream is a unified corporate performance management (CPM) platform that helps organizations streamline financial consolidation, planning, reporting, and analytics. Its intelligent finance platform enables enterprises to simplify complexity, improve decision-making, and drive performance across the organization.
Campaign Objective
OneStream partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior finance, accounting, and transformation leaders
- Demonstrate the value of unified CPM and financial intelligence
- Generate enterprise-qualified demand opportunities
- Position OneStream as a thought leader in modern finance and performance management
Target Audience Roles
- Chief Financial Officers
- Finance Directors
- Controllers
- FP&A Leaders
- Accounting Heads
- Finance Transformation Executives
- Strategic Finance Leaders
Event Metrics
| Metric | Result |
| Total Registrations | 372+ |
| Live Attendance | 45% (approx. 168 attendees) |
| On-Demand Views | 288+ within 30 days |
| Industries Represented | 29 sectors |
| Director Level & Above | 85% |
Event Delivery & Engagement
The summit featured:
- Keynote on simplifying finance transformation through unified CPM
- Executive panel on financial consolidation, reporting, and analytics strategies
- Live platform demonstration showcasing planning and performance dashboards
- Interactive polling on finance modernization priorities
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from finance and transformation decision-makers
- 76 audience questions submitted live
- Average viewing duration: 46 minutes
- Peak engagement during consolidation and reporting demo
- Active discussions on improving financial visibility and agility
Lead Quality & Conversations Generated
Qualified Leads Delivered: 202 MQLs
Lead Profile
- Enterprises modernizing financial systems
- Organizations implementing unified CPM solutions
- Companies improving financial consolidation and reporting
- Businesses seeking advanced analytics for decision-making
Key Conversation Themes
- Streamlining financial consolidation processes
- Improving planning accuracy and forecasting
- Enhancing financial transparency and reporting
- Leveraging analytics for strategic decision-making
- Driving enterprise-wide finance transformation
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Finance transformation consultations
- Integration and implementation discussions
- Pilot programs for CPM adoption
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 202 |
| Senior Decision Makers | 85% |
| Avg Engagement | 46 mins |
| Questions Asked | 76 |
| Follow-Up Requests | Very Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, OneStream successfully:
- Engaged high-intent finance and strategy leaders
- Strengthened positioning as a unified CPM authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
