Planon is a global leader in Integrated Workplace Management Systems (IWMS), helping organizations optimize buildings, workplaces, and real estate portfolios through smart digital solutions and data-driven insights.
Campaign Objective
Planon partnered with Group Futurista to execute a targeted virtual summit designed to:
- Connect with enterprise decision-makers in workplace, facilities, and real estate leadership
- Generate high-intent Marketing Qualified Leads (MQLs)
- Demonstrate thought leadership in smart building and workplace innovation
- Initiate direct conversations with qualified prospects
Target Audience Roles
CIOs • Heads of Workplace • Facilities Directors • Real Estate Leaders • Smart Building Heads • Transformation Leaders • Corporate Strategy Executives
Event Metrics
| Metric | Result |
| Total Registrations | 300+ |
| Live Attendance | 40–45% (120–135 attendees) |
| On-Demand Views | 180+ within 30 days |
| Regions Represented | EMEA + Global |
| Decision-Maker Seniority | 70–75% |
Event Delivery & Engagement
The summit included:
- Expert keynote presentation from Planon leadership
- Live panel discussion with industry leaders
- Interactive Q&A and polls
- Real-time chat engagement
- Post-event networking opportunities
Engagement Highlights
- Above-average live attendance rate
- 60+ live audience questions
- Avg watch time: 35–40 minutes
- High interaction during Q&A sessions
- Strong replay demand post-event
Planon is a global leader in Integrated Workplace Management Systems (IWMS), helping organizations optimize buildings, workplaces, and real estate portfolios through smart digital solutions and data-driven insights.
Lead Quality & Conversations Generated
Leads Delivered: 130+ qualified MQLs
Lead Profile
- Enterprise organizations
- Mid-to-large portfolio companies
- Active digital transformation initiatives
- Budget-holding decision makers
Primary Discussion Themes
- Workplace optimization strategies
- Smart building integration
- Data-driven facilities management
- ESG + sustainability tracking
- Hybrid workplace enablement
- Portfolio cost reduction
Post-Event Interest
Attendees requested:
- Product demos
- Follow-up consultations
- Technical solution deep dives
- ROI analysis discussions
Results Snapshot
| KPI | Outcome |
| Qualified MQLs | 130+ |
| Senior Leaders | 70%+ |
| Engagement Time | ~38 mins |
| Questions Asked | 60+ |
| Follow-Up Requests | High |
| Brand Visibility | Significant |
Outcome
Through this targeted virtual summit campaign, Planon successfully:
- Generated enterprise-ready sales conversations
- Built direct relationships with decision-makers
- Positioned brand as a workplace technology authority
- Expanded pipeline opportunities from a single event
- Achieved measurable ROI through qualified demand generation
