Ravelin is a global fraud prevention platform that helps merchants, payment providers, and financial institutions detect fraud, prevent chargebacks, and protect revenue using machine learning, graph networks, and real-time risk intelligence.
Campaign Objective
Ravelin partnered with Group Futurista to host a targeted virtual summit designed to:
- Engage senior payments, fraud, and risk leaders
- Showcase advanced fraud detection and payment protection capabilities
- Generate qualified enterprise pipeline opportunities
- Position Ravelin as a strategic fraud prevention authority
Target Audience Roles
Heads of Payments • Fraud Strategy Directors • Risk Executives • E-commerce Leaders • FinTech Decision Makers • Compliance Officers • Security Heads
Event Metrics
| Metric | Result |
| Total Registrations | 327+ |
| Live Attendance | 43% (approx. 141 attendees) |
| On-Demand Views | 236+ within 30 days |
| Industries Represented | 19 sectors |
| Senior Leadership Presence | 75% |
Event Delivery & Engagement
The summit program included:
- Thought-leadership keynote on evolving payment fraud tactics
- Executive panel with fraud and payments leaders
- Real-time audience polling
- Interactive Q&A discussions
- Structured networking rooms
Engagement Highlights
- High participation from payments professionals
- 73 questions submitted during live sessions
- Avg watch duration: 41 minutes
- Strong retention across technical segments
- Active peer discussions in networking rooms
Lead Quality & Conversations Generated
Qualified Leads Delivered: 169 MQLs
Lead Characteristics
- Global merchants and payment platforms
- Businesses scaling digital transactions
- Enterprises modernizing fraud detection systems
- Organizations optimizing authorization rates
Key Conversation Themes
- Balancing fraud prevention with customer experience
- Reducing false declines and chargebacks
- Detecting sophisticated fraud rings
- Improving payment approval rates
- Scaling fraud detection across markets
Post-Event Interest Signals
Attendees requested:
- Platform demonstrations
- Strategy consultations
- Integration reviews
- Fraud risk assessments
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 169 |
| Senior Decision Makers | 75% |
| Avg Engagement | 41 mins |
| Questions Asked | 73 |
| Follow-Up Requests | Strong |
| Pipeline Opportunity | High |
Outcome
Through this focused virtual leadership summit, Ravelin successfully:
- Engaged high-intent payments and fraud decision-makers
- Strengthened brand credibility in fraud intelligence
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified buyers
- Achieved measurable ROI from a single campaign
