Robin is a workplace management platform that helps organizations optimize hybrid work environments through desk booking, room scheduling, workplace analytics, and employee experience tools. Its solution enables enterprises to improve space utilization, enhance collaboration, and create flexible, data-driven workplace strategies.
Campaign Objective
Robin partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior workplace, HR, and facilities management leaders
- Showcase the value of hybrid workplace technology and analytics
- Generate enterprise-qualified demand opportunities
- Position Robin as a thought leader in modern workplace transformation
Target Audience Roles
- Chief People Officers
- Workplace Experience Leaders
- Facilities Directors
- HR Executives
- Real Estate Heads
- Operations Leaders
- Digital Workplace Strategists
Event Metrics
| Metric | Result |
| Total Registrations | 352+ |
| Live Attendance | 45% (approx. 158 attendees) |
| On-Demand Views | 289+ within 30 days |
| Industries Represented | 25 sectors |
| Director Level & Above | 82% |
Event Delivery & Engagement
The summit featured:
- Keynote on building data-driven hybrid workplaces
- Executive panel on optimizing employee experience and office utilization
- Live platform demonstration showcasing desk booking and workplace analytics
- Interactive polling on return-to-office and hybrid challenges
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from workplace and HR decision-makers
- 71 audience questions submitted live
- Average viewing duration: 45 minutes
- Peak engagement during workplace analytics demo
- Active discussions on improving space efficiency and employee satisfaction
Lead Quality & Conversations Generated
Qualified Leads Delivered: 176 MQLs
Lead Profile
- Enterprises implementing hybrid workplace strategies
- Organizations improving office space utilization
- Companies enhancing employee workplace experience
- Businesses adopting data-driven facilities management
Key Conversation Themes
- Optimizing hybrid work models
- Improving workplace visibility through analytics
- Enhancing collaboration in flexible environments
- Reducing real estate costs
- Driving employee engagement in modern offices
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Hybrid workplace strategy consultations
- Space utilization assessments
- Pilot implementation discussions
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 176 |
| Senior Decision Makers | 82% |
| Avg Engagement | 45 mins |
| Questions Asked | 71 |
| Follow-Up Requests | Strong |
| Pipeline Potential | Significant |
Outcome
Through this focused virtual leadership summit, Robin successfully:
- Engaged high-intent workplace and HR leaders
- Strengthened positioning as a hybrid workplace authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
