Soldo is a business spend management platform that provides multi-user company cards, automated expense reporting, and real-time spend visibility. Its platform enables finance teams to control budgets, improve compliance, and streamline workflow approvals while giving employees flexibility in managing business expenses.
Campaign Objective
Soldo partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior finance, accounting, and procurement leaders
- Demonstrate the benefits of automated spend management and real-time visibility
- Generate enterprise-qualified demand opportunities
- Position Soldo as a strategic authority in finance automation and spend control
Target Audience Roles
- Chief Financial Officers
- Finance Directors
- Accounts Payable Leaders
- Procurement Heads
- Financial Controllers
- Digital Finance Executives
- Enterprise Transformation Leaders
Event Metrics
| Metric | Result |
| Total Registrations | 348+ |
| Live Attendance | 43% (approx. 150 attendees) |
| On-Demand Views | 265+ within 30 days |
| Industries Represented | 26 sectors |
| Director Level & Above | 82% |
Event Delivery & Engagement
The summit featured:
- Keynote on modernizing corporate spend and financial processes
- Executive panel on expense automation, budgeting, and compliance
- Live platform demonstration showcasing multi-user cards and reporting
- Interactive polling on finance challenges
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from finance and procurement decision-makers
- 70 audience questions submitted live
- Average viewing duration: 43 minutes
- Peak engagement during spend automation and analytics demo
- Active peer discussions on budgeting and financial visibility
Lead Quality & Conversations Generated
Qualified Leads Delivered: 182 MQLs
Lead Profile
- Enterprises automating expense management
- Organizations implementing multi-user company cards
- Companies improving budget oversight and compliance
- Businesses scaling intelligent financial operations
Key Conversation Themes
- Enhancing spend visibility and control
- Streamlining expense reporting processes
- Improving financial compliance and audit readiness
- Automating approvals and expense workflows
- Scaling digital finance operations
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Budgeting and spend workflow consultations
- Integration discussions
- Pilot implementation programs
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 182 |
| Senior Decision Makers | 82% |
| Avg Engagement | 43 mins |
| Questions Asked | 70 |
| Follow-Up Requests | Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, Soldo successfully:
- Engaged high-intent finance and procurement leaders
- Strengthened positioning as a spend management authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
