Tipalti is a global payables automation platform that helps organizations streamline accounts payable, supplier onboarding, tax compliance, and global payments. Its solution enables finance teams to reduce manual processes, improve accuracy, ensure compliance, and scale financial operations efficiently.
Campaign Objective
Tipalti partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior finance, accounts payable, and operations leaders
- Demonstrate the value of automated global payables and compliance solutions
- Generate enterprise-qualified demand opportunities
- Position Tipalti as a thought leader in finance automation and global payments
Target Audience Roles
- Chief Financial Officers
- Finance Directors
- Accounts Payable Leaders
- Controllers
- Global Finance Executives
- Compliance Officers
- Finance Transformation Leaders
Event Metrics
| Metric | Result |
| Total Registrations | 378+ |
| Live Attendance | 45% (approx. 170 attendees) |
| On-Demand Views | 296+ within 30 days |
| Industries Represented | 30 sectors |
| Director Level & Above | 86% |
Event Delivery & Engagement
The summit featured:
- Keynote on modernizing payables and global finance operations
- Executive panel on compliance, payments, and financial efficiency strategies
- Live platform demonstration showcasing automation workflows and reporting
- Interactive polling on finance transformation priorities
- Real-time Q&A and curated networking sessions
Engagement Highlights
- Strong participation from finance and accounts payable decision-makers
- 79 audience questions submitted live
- Average viewing duration: 48 minutes
- Peak engagement during global payments and automation demo
- Active discussions on improving compliance and financial scalability
Lead Quality & Conversations Generated
Qualified Leads Delivered: 210 MQLs
Lead Profile
- Enterprises modernizing accounts payable processes
- Organizations implementing global payment solutions
- Companies improving financial compliance and accuracy
- Businesses scaling finance automation initiatives
Key Conversation Themes
- Streamlining global payments and supplier onboarding
- Improving financial compliance and reporting accuracy
- Reducing manual workload in finance operations
- Enhancing visibility across financial workflows
- Scaling finance processes for global growth
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Finance automation consultations
- Compliance and integration discussions
- Pilot programs for AP automation
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 210 |
| Senior Decision Makers | 86% |
| Avg Engagement | 48 mins |
| Questions Asked | 79 |
| Follow-Up Requests | Very Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, Tipalti successfully:
- Engaged high-intent finance and operations leaders
- Strengthened positioning as a global payables automation authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign partnership
