Trustpilot is a global consumer review platform that enables businesses to collect, manage, and showcase verified customer feedback. The platform helps organizations strengthen brand credibility, improve customer experience, and build trust through transparent reviews and insights.
Campaign Objective
Trustpilot partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior marketing, CX, and digital strategy leaders
- Demonstrate the strategic value of customer trust and reputation management
- Generate high-quality enterprise demand opportunities
- Position Trustpilot as a trusted authority in customer voice intelligence
Target Audience Roles
- Chief Marketing Officers
- Customer Experience Heads
- Brand Directors
- Digital Strategy Leaders
- eCommerce Executives
- Growth Leaders
- Customer Insights Managers
Event Metrics
| Metric | Result |
| Total Registrations | 341+ |
| Live Attendance | 45% (approx. 153 attendees) |
| On-Demand Views | 268+ within 30 days |
| Industries Represented | 25 sectors |
| Director Level & Above | 77% |
Event Delivery & Engagement
The summit featured:
- Opening keynote on trust-driven growth strategies
- Executive panel on leveraging customer feedback for business decisions
- Live case study presentation from enterprise brands
- Interactive polling on reputation management priorities
- Real-time Q&A and networking discussions
Engagement Highlights
- Strong participation from marketing and CX decision-makers
- 67 audience questions submitted during sessions
- Average viewing duration: 43 minutes
- Peak engagement during brand reputation case study segment
- Active peer discussions during networking exchanges
Lead Quality & Conversations Generated
Qualified Leads Delivered: 171 MQLs
Lead Profile
- Enterprises focused on customer experience optimization
- Brands improving online reputation strategies
- Companies implementing review management platforms
- Organizations strengthening customer trust initiatives
Key Conversation Themes
- Building trust through authentic customer feedback
- Improving brand credibility online
- Leveraging reviews for conversion optimization
- Integrating feedback into CX strategy
- Measuring customer sentiment at scale
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Reputation strategy consultations
- Integration discussions
- ROI evaluation sessions
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 171 |
| Senior Decision Makers | 77% |
| Avg Engagement | 43 mins |
| Questions Asked | 67 |
| Follow-Up Requests | Very Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, Trustpilot successfully:
- Engaged high-intent marketing and CX leaders
- Strengthened its positioning as a customer trust authority
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified prospects
- Achieved measurable ROI from a single campaign collaboration
