Workato is a leading enterprise automation and integration platform that enables organizations to connect applications, automate workflows, and orchestrate processes across systems without heavy coding. Its platform empowers businesses to accelerate digital transformation through intelligent automation and unified integrations.
Campaign Objective
Workato partnered with Group Futurista to host a targeted virtual leadership summit designed to:
- Engage senior IT, integration, and automation decision-makers
- Demonstrate the business value of enterprise automation at scale
- Generate highly qualified demand opportunities
- Establish Workato as a trusted thought leader in integration-led transformation
Target Audience Roles
- Chief Information Officers
- Integration Leaders
- Automation Heads
- Enterprise Architects
- Digital Transformation Directors
- IT Operations Executives
- Technology Strategy Leaders
Event Metrics
| Metric | Result |
| Total Registrations | 362+ |
| Live Attendance | 43% (approx. 156 attendees) |
| On-Demand Views | 289+ within 30 days |
| Industries Represented | 24 sectors |
| Director Level & Above | 78% |
Event Delivery & Engagement
The summit featured:
- Strategic keynote on enterprise automation maturity
- Executive panel on integration-driven innovation
- Real-world use case showcase
- Interactive polling on automation priorities
- Live Q&A and curated networking discussions
Engagement Highlights
- High participation from enterprise IT and transformation leaders
- 69 live questions submitted during sessions
- Average viewing duration: 41 minutes
- Strong engagement during automation use-case walkthrough
- Active peer-to-peer exchanges in breakout rooms
Lead Quality & Conversations Generated
Qualified Leads Delivered: 168 MQLs
Lead Profile
- Enterprises consolidating fragmented tech stacks
- Organizations scaling automation initiatives
- Companies modernizing legacy integrations
- Businesses seeking operational efficiency gains
Key Conversation Themes
- Connecting enterprise systems seamlessly
- Eliminating manual integration bottlenecks
- Improving data visibility across platforms
- Accelerating automation adoption
- Driving efficiency through unified workflows
Post-Event Interest Signals
Participants requested:
- Platform demonstrations
- Technical deep-dive sessions
- Integration architecture consultations
- Automation roadmap discussions
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 168 |
| Senior Decision Makers | 78% |
| Avg Engagement | 41 mins |
| Questions Asked | 69 |
| Follow-Up Requests | Strong |
| Pipeline Potential | High |
Outcome
Through this focused virtual leadership summit, Ravelin successfully:
- Engaged high-intent payments and fraud decision-makers
- Strengthened brand credibility in fraud intelligence
- Generated strong enterprise pipeline opportunities
- Initiated strategic conversations with qualified buyers
- Achieved measurable ROI from a single campaign
