Xperience by Kentico is a composable digital experience platform (DXP) that enables organizations to manage content, deliver personalized customer journeys, and drive digital growth. It combines content management, digital marketing tools, and customer data capabilities into a unified platform for modern enterprises.
Campaign Objective
Xperience by Kentico partnered with Group Futurista to host a targeted virtual summit aimed at:
- Engaging CMOs, Digital Leaders, and Customer Experience Heads
- Positioning the platform as a scalable, composable DXP solution
- Driving qualified enterprise conversations
- Strengthening brand visibility among mid-to-large enterprises
Target Audience Roles
- Chief Marketing Officers
- Chief Digital Officers
- Heads of Customer Experience
- Marketing Directors
- Digital Strategy Leaders
- E-commerce Heads
- IT Decision Makers
Event Metrics
| Metric | Result |
| Total Registrations | 372+ |
| Live Attendance | 47% (approx. 175 attendees) |
| On-Demand Views | 301+ within 30 days |
| Industries Represented | 28 sectors |
| Director Level & Above | 86% |
Event Delivery & Engagement
The summit included:
- Keynote on building composable digital experience ecosystems
- Panel discussion on personalization and omnichannel engagement
- Live platform walkthrough demonstrating content orchestration and customer journey management
- Interactive polls on DXP investment priorities
- Live Q&A with senior marketing leaders
Engagement Highlights
- High engagement from enterprise marketing leaders
- 82 audience questions submitted
- Average watch time: 49 minutes
- Strong participation during personalization strategy session
- Active peer discussions on composable architecture adoption
Lead Quality & Conversations Generated
Qualified Leads Delivered: 201 MQLs
Lead Profile
- Mid-to-large enterprises modernizing digital experience infrastructure
- Brands investing in personalization and omnichannel engagement
- Organizations replacing legacy CMS systems
- Companies scaling digital marketing automation
Key Conversation Themes
- Composable DXP vs traditional CMS
- Customer journey orchestration
- Data-driven personalization strategies
- Scalable content management
- Improving digital conversion performance
Post-Event Interest Signals
Participants requested:
- Platform demos
- Migration consultations
- Architecture discussions
- Partner collaboration opportunities
Results Snapshot
| KPI | Outcome |
| Qualified Leads | 201 |
| Senior Decision Makers | 86% |
| Avg Engagement | 49 mins |
| Questions Asked | 82 |
| Follow-Up Requests | Strong |
| Pipeline Potential | High |
Outcome
Through this executive virtual summit, Xperience by Kentico successfully:
- Engaged high-value digital transformation leaders
- Reinforced positioning as a modern composable DXP
- Generated qualified enterprise pipeline
- Created meaningful conversations around personalization and digital growth
- Delivered measurable marketing ROI through strategic audience targeting
